Saturday 16 February 2008

Monkeysphere


According to Dunbar, human beings are able to maintain stable social relationships with a maximum of 150 persons at a time. In Dunbar's theory this capacity of the human mind is related to the size of his or her neocortex. The 150 of the people one maintains social relations with may include high school friends or past colleagues with whom a person would want to reacquaint themselves if they met again. Groups above that number usually require some sort of organised control. You can see a reflection of this in news reporting and charity advertising, among others. Why is it that somehow supporting a single child in Africa is often more appealing than the idea of donating money to a school fund or infrastructural causes, which one could deem as more important than a life of a single individual? With news of fatalities, once the number is too high, doesn't the tragedy of it all get lost among the numbers?

When looking at social networking, and in particular at Facebook, you can easily come across individuals who have a 150+ number of friends. This obviously does not include everyone they have social relationships with, since some people just refuse to do Facebook and some, like the the older generations, sometimes just have no incentive to maintain their presence in the online networking sphere. Assuming that Dunbar's theory is right, would it be possible to enhance our social networking capacities? Will sites like Facebook allow us to stretch the number 150 and allow us to create and maintain more relationships? This may seem possible, as in normal circumstances we would not have the array of information percolating about our friends' activities that FB makes available via its news feeds. Whether through status updates or news on your friends' blogs and break-ups, you're more often up to date with their situation than ever before. This availability of information stimulates a more regular reacquaintance with one's friends or colleagues, even family members. Social networks have also been effective in re-connecting people who have lost touch, whether via college networks or simple name browsing. I'm convinced that a lot of people create connections on FB just for the sake of it, regardless of having created a real relationship with a person, but perhaps more and more the friends on FB won't be just a number?

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