Monday 3 December 2007

Our mouths go buzz buzz buzz...


So what is everyone talking about these days? For once it's actually hard to tell, since new buzzwords seem to be introduced every time we go online. Everyone is expected to be highly involved in the online life of blogs, facebook, and such. We've come to a time where our online lives more and more often converge with our real realms of life, including work, friends, political movements, art trends we follow, you name it. We all use the new words, even if we're not entirely sure what they mean, which leads not only to language change, but to a constant re-definition of these terms as people continue to use them.

Except for the obvious ones, you can check out the ones infiltrating the business spheres these days...




The online social networks and these new linguistic phenomena have an immense breadth of influence on our lives. The language does not only seep through from user to user on FB and blogs, but also gets picked up by a more and more seductive industry of businesses, which thrive on being able to convince you they are more than just that. More and more brands try to create an experience for their customers, appeal to higher values, try to be eco-friendly, privacy-friendly, whatever it takes. Customer loyalty building and networking have become one of the most visible trends when you navigate the web.

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